How words are reinvented in 1984 Reduction of vocabulary (Newspeak):

Words are eliminated so people literally lack the language to think rebellious thoughts. If a word doesn’t exist, the idea becomes harde, or impossible to conceive.

Redefinition of words: Existing words are given new, often opposite meanings.

Freedom disappears as a concept. Good becomes good, plusgood, or doubleplusgood, no nuance, no critique.

Elimination of nuance and complexity:

Words that allow shades of meaning, skepticism, or analysis are removed, flattening thought.

Contradictory slogans (Doublethink):

Language is used to normalize contradiction: War is Peace Freedom is Slavery Ignorance is Strength

People are trained to accept these as true simultaneously.

Euphemism and sanitization: Brutal realities are softened with neutral or positive language, distancing people from violence and oppression.

The core idea By controlling language, the Party controls thought itself. The goal isn’t just to lie, it’s to make certain thoughts unthinkable.

about Tim Apple

Tim Cook became Tim Cook because he knew how to glad-handle authoritarians and their lickspittles in China to secure a rock solid supply chain. Is it so surprising that such a person would rely on the same well of skills when the winds of change have occurred here? They called him a savvy business genius for his efforts abroad, but a lapdog to evil when it’s here. Perhaps we’re the ones with the perception problem.