young people, women, and poorer groups — indicate that it’s the people with less power in a society who are more likely to see ideological news.
If you’re a wealthy middle-aged white man, a huge part of the “impartial” media is aimed squarely at you — no need to seek an alternative.
Does “impartial” news represent a purity of audience service? Or some triangulation of all the various power sources and elite stakeholders that interact with it?
U.S. conservatives ranked No. 2 in how much extra support they gave to ideologically aligned media. (Only Spain’s conservatives gave more support to ideologically aligned media.)
For some of these audiences, expressing a preference for news that shares their points of view might be another way of saying they prefer news that portrays people like themselves more fairly.